Costner's Green Mountain collab
Once you're in the world of brand collaborations, it seems there's no way out. But, as a man of steel, Kevin Costner won't just do any brand collab, as this new campaign shows.
)
Credits
powered by
- Agency Havas/New York
- Production Company O Positive
- Director Brian Billow
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Havas/New York
- Production Company O Positive
- Director Brian Billow
- Head of Production Devon Clark
- Executive Producer Ralph Laucella
- Editing Mackcut
- Executive Post Producer Gina Pagano
- Editor David Koza
- VFX/Finishing Schmigital
- VFX Artist Joseph Miller
- Music Butter Music & Sound
- Music Chief Creative Officer/Founder Andrew Sherman
- Executive Music Producer Renee Masse
- Music Producer Ryan Alons
- Music Creative Director/Composer Dan Zank
- Sound Sonic Union
- Sound Studio Director Justine Cortale
- Sound Designer/Sound Engineer Michael Marinelli
- Talent Kevin Costner
- Chief Creative Officer Dan Lucey
- Executive Creative Director John Parker
- Creative Director Lindsey Rock
- Creative Director Christian Serna
- DP Janusz Kaminski | (DP)
- Copywriter Ben Jackson
- Art Director Hamza Ali
- HP Melissa Tifrere
- Executive Producer Perry Kornblum
- Assistant Editor Cassi Waciega
- Colorist Stephen Picano
- Music Producer Becky Mathai
Credits
powered by
- Agency Havas/New York
- Production Company O Positive
- Director Brian Billow
- Head of Production Devon Clark
- Executive Producer Ralph Laucella
- Editing Mackcut
- Executive Post Producer Gina Pagano
- Editor David Koza
- VFX/Finishing Schmigital
- VFX Artist Joseph Miller
- Music Butter Music & Sound
- Music Chief Creative Officer/Founder Andrew Sherman
- Executive Music Producer Renee Masse
- Music Producer Ryan Alons
- Music Creative Director/Composer Dan Zank
- Sound Sonic Union
- Sound Studio Director Justine Cortale
- Sound Designer/Sound Engineer Michael Marinelli
- Talent Kevin Costner
- Chief Creative Officer Dan Lucey
- Executive Creative Director John Parker
- Creative Director Lindsey Rock
- Creative Director Christian Serna
- DP Janusz Kaminski | (DP)
- Copywriter Ben Jackson
- Art Director Hamza Ali
- HP Melissa Tifrere
- Executive Producer Perry Kornblum
- Assistant Editor Cassi Waciega
- Colorist Stephen Picano
- Music Producer Becky Mathai
In a perfect world, Academy Award-winner Kevin Costner wouldn't need to do any brand 'collabs', but if it means helping his new film, Horizon: An American Saga, get made, rumour has it he's willing to do just about anything.
Anything, except collaborating with any ole corporate partner, an approach he believes is criminal.
This new spot for Green Mountain coffee features Costner being shown a series of potential brand partners, all of which he dismissed as untouchable. From sneakers with spurs, to grills (not the George Foreman kind), these unusual items are chasing dreams as far as our gravelly-voiced leading man is concerned.
After 30 years without doing any commercials, Costner will only collaborate with something he actually likes, he says, taking a sip from his tin cup, "like this coffee".
Created by Havas New York and directed by Brian Billow through O Positive, the 60-second spot introduced Green Mountain's first ever partnership and Costner’s first US brand collaboration in three decades, featuring a series of new coffee blends, the first one being Horizon Blend by Kevin Costner.
