Corteiz x Nike’s rare trainer mania
Walid Labri casts footballer Phil Foden and singer Jorja Smith in a frenzied film that sees footwear enthusiasts frantically trying to get their hands on one of a hundred pairs of Nike Air Max 95s.
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Credits
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- Production Company Division/France
- Director Walid Labri
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Credits
powered by
- Production Company Division/France
- Director Walid Labri
- Production Service Voodoo Pictures
- Post Production.VFX No.8
- Post Production/VFX Monumental FX
- VFX Square Films
- Post Production /VFX Chien Bleu Studio
- Editorial The Assembly Rooms
- Music/Sound Capitaine Plouf
- DP Christopher Ripley
- Line Producer Robin Lavaud
- Production Designer Louis Simonon
- Executive Producer Theo Gall
- Executive Producer Alice Wills
- Prop Master Ezra Piers-Mantell
- Producer Francois Larpin
- Producer Elliot Ruby
- Production Manager Max Harrison
- Colorist Tim Smith
- VFX Supervisor Colin Journee
- VFX Supervisor Mathieu Jussreandot
- Flame Artist Fabien Coupez
- Flame Artist Vincent Heine
- Motion Graphic Designer Titouan Harel
- Motion Designer Lucas Latil
- Editor Joseph Taylor
- Producer Phoebe Armstrong Beaver
- Producer Troy Smith
- Composer Cajm
- Sound Recordist Steve Henderson
- Composer Max Frith
Credits
powered by
- Production Company Division/France
- Director Walid Labri
- Production Service Voodoo Pictures
- Post Production.VFX No.8
- Post Production/VFX Monumental FX
- VFX Square Films
- Post Production /VFX Chien Bleu Studio
- Editorial The Assembly Rooms
- Music/Sound Capitaine Plouf
- DP Christopher Ripley
- Line Producer Robin Lavaud
- Production Designer Louis Simonon
- Executive Producer Theo Gall
- Executive Producer Alice Wills
- Prop Master Ezra Piers-Mantell
- Producer Francois Larpin
- Producer Elliot Ruby
- Production Manager Max Harrison
- Colorist Tim Smith
- VFX Supervisor Colin Journee
- VFX Supervisor Mathieu Jussreandot
- Flame Artist Fabien Coupez
- Flame Artist Vincent Heine
- Motion Graphic Designer Titouan Harel
- Motion Designer Lucas Latil
- Editor Joseph Taylor
- Producer Phoebe Armstrong Beaver
- Producer Troy Smith
- Composer Cajm
- Sound Recordist Steve Henderson
- Composer Max Frith
This energetic and frenetic campaign, directed by Walid Labri through Division, announces the launch of the Nike Air Max 95 trainer – a collaboration between the American sports apparel brand and London-based streetwear label Corteiz.
In this fictionalised version of the trainer's release, titled Corteiz Rules the World, the world descends into chaos as production grinds to a halt, leaving only one hundred pairs in existence.
In a fast-paced, eccentric mishmash of footage, the film takes us on a whirlwind journey from school yards to the stock market and beyond, spliced together with announcements from news reporters all around the world.
The campaign stars Manchester City and England midfielder Phil Foden, singer songwriter Jorja Smith, and Slawn, artist and designer of this year’s BRIT Award. Corteiz founder Clint himself even makes an appearance in the auction house scene.
