Colgate shows that not everything contagious is bad
In its charming seasonal short, The Man Who Lost His Smile, the toothpaste brand tell the tale of a guy who gets his grin back.
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Credits
powered by
- Agency VMLY&R/New York
- Production Company Anchor Point
- Director Blame Your Brother
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Credits
powered by
- Agency VMLY&R/New York
- Production Company Anchor Point
- Director Blame Your Brother
- Creative/Art Director Blame Your Brother
- VFX/Compositing Guru Studio
- Edit Company Vanguarde Artists Management
- Executive Producer Mike Holm
- Storyboard Chad Hicks
- Production Designer Aaron Hong
- Animation Director Darren Donovan
- Color Edit/Titles Phil Scarano
- Sound Designer/Music Sebastien Breton
Credits
powered by
- Agency VMLY&R/New York
- Production Company Anchor Point
- Director Blame Your Brother
- Creative/Art Director Blame Your Brother
- VFX/Compositing Guru Studio
- Edit Company Vanguarde Artists Management
- Executive Producer Mike Holm
- Storyboard Chad Hicks
- Production Designer Aaron Hong
- Animation Director Darren Donovan
- Color Edit/Titles Phil Scarano
- Sound Designer/Music Sebastien Breton
2020 has been a tough year to smile through, but, as this lovely little short from Colgate ably shows, a slice of smirk can go a long way when shared.
Told in storybook rhyming couplets, The Man Who Lost His Smile follows an unhappy gent who, on playing with a young girl on the bus, remembers what it is to be happy.
Launching at a time that can be challenging for many, when tensions have been running high and people may be feeling more isolated, the Red Fuse Communications [the Colgate-Palmolive division of VMLY&R] film doesn't hold back on jollity, gleefully eschewing cynical commentary to create something all the more effervescent.
