Coda’s metamorphic mammals
A bear with an integrated fish pocket, a mole with a torch for a nose and a pug with a helicopter tail are some of the stars of the document writing software’s quirky campaign.
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Credits
powered by
- Agency Production Company In-House
- Production Company BUCK
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Credits
powered by
- Agency Production Company In-House
- Production Company BUCK
- Animation BUCK
- Music & Sound Design Pico Music & Sound
- Executive Creative Director Kevin Walker
- Executive Producer Justin Harris
- Senior Producer Adam Reeb
- Global Head of Design Brian Won
- Head of Design Kenesha Sneed
- Senior Art Director Mark Kulakoff
- Head of Post Production Paal Rui
- Editor Heather Bartholomae
Credits
powered by
- Agency Production Company In-House
- Production Company BUCK
- Animation BUCK
- Music & Sound Design Pico Music & Sound
- Executive Creative Director Kevin Walker
- Executive Producer Justin Harris
- Senior Producer Adam Reeb
- Global Head of Design Brian Won
- Head of Design Kenesha Sneed
- Senior Art Director Mark Kulakoff
- Head of Post Production Paal Rui
- Editor Heather Bartholomae
Drawing on their concept that everything evolves, even documents, Coda has collaborated with creative studio BUCK to fashion seven adorable creatures with fancy new adaptations.
The campaign’s hero spot features a mole with a torch for a nose, a chameleon whose tail functions as an umbrella, and a talking chicken with arms, each rendered as whimsical naturalist drawings complete with faux Latin names. The chicken stars as the narrator of the campaign, introducing us to the capabilities of Coda’s software.
The initiative mushroomed into a range of media, including the 30-second animated film, seven 3D illustrations that also turned into posters and billboards; and 3 animated looping cinemagraphs.
