Citroën encourages us to ‘love a little Frencher’
Car brand continues its sponsorship of Channel 4’s First Dates with these humorous idents created by Havas London.
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Credits
powered by
- Agency Havas/London
- Production Company Bold
- Director Camila Zapiola
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Credits
powered by
- Agency Havas/London
- Production Company Bold
- Director Camila Zapiola
- Editing Whitehouse Post/London
- Post Production Electric Theatre Collective
- Sound Design Factory
- Composer Papa Music
- Executive Producer Rob Godbold
- Producer Dave Knox
- DP Jaime Feliu Torres
- Editor Elena De Palma
- Assistant Editor Andre Rodrigues
- Designer Dan Scheers
- Audio Engineer Jack Hallett
- Assistant Producer Mary Musasa
- Chief Creative Officer Mark Whelan
- Creative Stephen Cross
- Creative Simon Connor
- Executive Creative Director Ben Mooge
- Producer Kiri Carch
Credits
powered by
- Agency Havas/London
- Production Company Bold
- Director Camila Zapiola
- Editing Whitehouse Post/London
- Post Production Electric Theatre Collective
- Sound Design Factory
- Composer Papa Music
- Executive Producer Rob Godbold
- Producer Dave Knox
- DP Jaime Feliu Torres
- Editor Elena De Palma
- Assistant Editor Andre Rodrigues
- Designer Dan Scheers
- Audio Engineer Jack Hallett
- Assistant Producer Mary Musasa
- Chief Creative Officer Mark Whelan
- Creative Stephen Cross
- Creative Simon Connor
- Executive Creative Director Ben Mooge
- Producer Kiri Carch
Citroën pays homage to its French heritage in these farcical idents, created by Havas London and directed by Bold's Camila Zapiola.
Unveiled as part of the French car brand’s sponsorship of Channel 4 reality dating show First Dates, the idents are shot in the style of a modern French film, with a cinematic feel, swooning orchestral music and subtitles, and feature a series of couples sharing emotional moments in a Citroën C3. But, just as these scenes are about to reach their climax, a twist reveals their true context – a banal British situation.
In one, a couple’s passionate embrace is interrupted by a traffic warden knocking on the car window; in another, a relationship on the verge of crisis – “I don’t know what I want” - turns out to be a conflict about what to order at the drive-thru.
