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Bank of Melbourne – If You Have The Will, We Have The Way.

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If you have the will, Bank of Melbourne has the way, is the message in this new campaign out of Saatchi & Saatchi Melbourne, featuring the cutest penguin since John Lewis' Monty.

Helmed by Adam Gunser through Goodoil Films, the minute-long film follows a plucky little bird from Melbourne's beachside suburb, St Kilda, who heads to the big city to seek her fortune. 

Through grit, determination and several tins of sardines, the penguin rises from lowly pool cleaner to an Olympic-level swimming coach. Charming, well-crafted and with a simple brand message at its heart, this is advertising done right.  

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