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Carrefour – #60NoëlsDéja

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Family Christmases always have certain beats to hit: the particular time presents are opened; who's on washing up duties; when will grandad fall asleep in front of the TV?

Celebrating the delightful reliability of the season is this superbly crafted and deliciously sentimental offering from Carrefour. Titled #60NoëlsDéjà (#60ChristmasesAlready), the film takes us through the relatable moments of one family's day, destined to repeat themselves decade after decade.

Backed by Françoise Hardy's song Gli Altri and full of emblematic toys and products of the times, this wonderful journey from Publicis and Insurrection's Thierry Poiraud delights from its opening shot to the poignant end.

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