Canada's alfresco education

Boston Pizza – A Boston Pizza Patio Re-Training Video

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Agency John St/Toronto
Production Company Partners Film Inc
Director Ben/Dave

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Credits

powered by

Agency John St/Toronto
Production Company Partners Film Inc
Director Ben/Dave
Associate Creative Director Gabrielle Soucy-Girard
Chief Creative Officer Cher Campbell
Graphic Designer Carol Hung
Executive Producer Aerin Barnes
Editing Saints Editorial

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Canadians have had it worse than most in regards to the extent of lockdown and isolation, so it stands to reason that they might need a hand in getting back into the swing of things.

That's exactly the point of this humourous campaign from john st. for restaurant chain Boston Pizza, the centrepiece of which is a 72-page manual featuring articles and infographics on such things as protecting your beer from patio wasps, ordering from a real human server, and pulling apart coasters.

Supporting the manual is a chucklesome spot by Partners Film's Ben & Dave, seeing hapless diners relearning the dos and don'ts of outdoor munching, packed with fun performances and witty writing.

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“With the most patio locations across Canada, Boston Pizza wrote the book on patio-ing in this country. That’s why it was necessary for us to actually write the book on patio-ing,” said Cam Boyd, Creative Director at john st.

“Sitting on the patio, enjoying the weather, a drink and some great food and the in-person company of friends are pastimes Canadians have universally been longing to return to. And we just want to make that return to a BP Patio a smooth and enjoyable one,” said James Kawalecki, Vice President, Marketing at Boston Pizza.