BT's got your back
BT Group has launched a new campaign to celebrate the range of businesses it supports and the help it gives.
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Credits
powered by
- Agency adam&eveDDB/London
- Production Company Somesuch
- Director Raine Allen-Miller
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Credits
powered by
- Agency adam&eveDDB/London
- Production Company Somesuch
- Director Raine Allen-Miller
- Editor Work Editorial/London
- Post Untold Studios
- Colourist Cheat
- Sound 750mph
- Music Supervisor/Producer/Publisher Twenty Below Music
- Chief Executive Miranda Hipwell
- Chief Creative Officer Richard Brim
- Executive Creative Director Antony Nelson
- Executive Creative Director Mike Sutherland
- Creative Director Christian Sewell
- Creative Director Andy McAnaney
- Creative Team Mark Lewis
- Creative Team Matt Fitch
- Executive Content Director Jessica Taylor
- Chief Experience Officer Simon Adamson
- Social Creative Judith Tulkens
- Head of Production Sally Pritchett
- Head of Production Nikki Cramphorn
- Executive Producer/Managing Director Chris Watling
- Producer Elly Camisa
- Production Manager Patch Wadsworth
- DP Olan Collardy
- Editor Rachael Spann
- Post Producer Tom Iggleston
- Post Producer Ella Glazer
- Colorist Jack McGinity
- Sound Engineer Sam Ashwell
- Sound Engineer Giselle Hall
- Sound Producer Olivia Ray
Credits
powered by
- Agency adam&eveDDB/London
- Production Company Somesuch
- Director Raine Allen-Miller
- Editor Work Editorial/London
- Post Untold Studios
- Colourist Cheat
- Sound 750mph
- Music Supervisor/Producer/Publisher Twenty Below Music
- Chief Executive Miranda Hipwell
- Chief Creative Officer Richard Brim
- Executive Creative Director Antony Nelson
- Executive Creative Director Mike Sutherland
- Creative Director Christian Sewell
- Creative Director Andy McAnaney
- Creative Team Mark Lewis
- Creative Team Matt Fitch
- Executive Content Director Jessica Taylor
- Chief Experience Officer Simon Adamson
- Social Creative Judith Tulkens
- Head of Production Sally Pritchett
- Head of Production Nikki Cramphorn
- Executive Producer/Managing Director Chris Watling
- Producer Elly Camisa
- Production Manager Patch Wadsworth
- DP Olan Collardy
- Editor Rachael Spann
- Post Producer Tom Iggleston
- Post Producer Ella Glazer
- Colorist Jack McGinity
- Sound Engineer Sam Ashwell
- Sound Engineer Giselle Hall
- Sound Producer Olivia Ray
Whether it's cats, cakes or clocks, this new campaign showcases the range of businesses BT Group supports and the confidence it can give them to thrive in a digital world.
Created by adam&eveDDB, the agency's inaugural piece of work for the brand highlights that whatever sort of brand you might be, from the person just starting out at their kitchen table to a major multi-national, BT can be a partner rather than just a supplier.
Called We’ve Got Your Back, the campaign was directed through Somesuch by Raine Allen-Miller, whose directorial debut, Rye Lane, was recently nominated for Outstanding British Film at the 2024 BAFTAs.
"BT’s been around since 1846 and has always been driven by innovation," said Miranda Hipwell, Chief Executive Officer at adam&eveDDB, "so it’s perfectly set up to have the back of today’s modern businesses. We’re delighted to share our first campaign which shines a light on the diversity and vitality of the businesses BT keeps moving through its connectivity."
