BMW’s festive joy ride
A young boy buys his grandma a child’s car seat so they can spend quality time cruising together in a heartwarming holiday spot from the vehicle brand.
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Credits
powered by
- Agency Jung Von Matt/Hamburg
- Production Company Hochkant Film
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Credits
powered by
- Agency Jung Von Matt/Hamburg
- Production Company Hochkant Film
- Song "Christmas in Hollis" Run DMC
Credits
powered by
- Agency Jung Von Matt/Hamburg
- Production Company Hochkant Film
- Song "Christmas in Hollis" Run DMC
Created by Jung von Matt through Hochkant Film, this lighthearted holiday campaign from car manufacturer BMW, tells the touching story of little Tim, who wants to bring special joy to his beloved grandmother.
Rejecting his parent’s more traditional gift suggestions, he lays his eyes upon a more unconventional choice - a present that will bring immense joy to both his grandmother and himself.
The spot, which was shot in Vienna, emphasises BMW’s core value, the 'Joy of Driving', and is set to the 1980s holiday classic Christmas in Hollis by hip-hop group Run-D.M.C.
