Asda dances to a different Christmas tune

Asda – All of Christmas at Asda Price. Boom. - Decorating

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Agency Lucky Generals/London
Production Company Riff Raff
Director Finn Keenan

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Credits

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Agency Lucky Generals/London
Production Company Riff Raff
Director Finn Keenan
Editing Trim
VFX/Color Black Kite Studios
Sound/Music 750mph
Director Piers Dennis
Executive Producer Natalie Arnett

Producer Maddy Smith
Producer Jane Lloyd
Production Designer Morgan Kennedy
DP Ben Todd
DP Matt Fox / (DP)
Post Producer Jack Lloyd
Editor Thomas Grove-Carter
Editor Steve Shaw

Executive Post Producer Chris Allen
VFX Producer Hannah Jarrold
VFX Supervisor Guillaume Weiss
Colorist Richard Fearon
Sound Designer Giselle Hall
Audio Producer Cec Atkinson
Choreographer Charlie Mayhew
Stylist Elkie Brown

Costume Designer The Lipops

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This new campaign for Asda from Lucky Generals was directed by Finn Keenan and Piers Dennis, through Riff Raff and puts a dancefloor spin on the festive rush, with the message that you can enjoy ‘All of Christmas at Asda Price. BOOM!’

Pushing both the boogie and the budget buys – from baubles to baked hams – the campaign features two spots soundtracked by a remixed version of Martin Garrix's dance anthem Animals.

Classic Christmas card scenes suddenly erupt into big loud BOOM-fuelled revelry, with a proud host going all rodeo on a giant cracker and family man so pumped about his economy tree baubles that he actually becomes one.