Dutch State Lottery shares the love
TBWA's touching Christmas campaign for the Dutch lottery game shows us that being together is the greatest prize of all.
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Credits
powered by
- Agency TBWA/Neboko/Amsterdam
- Production Company pinkrabbit
- Director Ismael ten Heuvel
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Credits
powered by
- Agency TBWA/Neboko/Amsterdam
- Production Company pinkrabbit
- Director Ismael ten Heuvel
- Editing EDITORS
- VFX Ambassadors
- Color Crabsalad
- Sound Design Amp.Amsterdam
- Executive Creative Director Dennis Baars
- Executive Creative Director Erik Falke
- Senior Art Director Tjeerd Buntsma
- HP Peter Burger
- Producer Aziza van den Berg
- Executive Producer Niels Guido Visser
- Art Director Marielle Nap
- DP Frank Van Den Eeden
Credits
powered by
- Agency TBWA/Neboko/Amsterdam
- Production Company pinkrabbit
- Director Ismael ten Heuvel
- Editing EDITORS
- VFX Ambassadors
- Color Crabsalad
- Sound Design Amp.Amsterdam
- Executive Creative Director Dennis Baars
- Executive Creative Director Erik Falke
- Senior Art Director Tjeerd Buntsma
- HP Peter Burger
- Producer Aziza van den Berg
- Executive Producer Niels Guido Visser
- Art Director Marielle Nap
- DP Frank Van Den Eeden
Created by TBWA, this touching festive spot for the Dutch State Lottery shares the message while winning big money might help, it's love and togetherness that brings true happiness.
Directed by Ismael ten Heuvel through pinkrabbit, the spot sees a man checking on his elderly neighbour and taking her dog for a walk, when his own dog eats her New Year's Eve lottery ticket. After a frantic, secretive scramble to replace the lost ticket, his neighbour ends up gifting it to him as a thank you for his kindness.
In a heartwarming twist, we learn that the prize isn't a winning ticket, but the care and thoughtfulness exchanged between new friends. The spot is perfectly paired by an emotive, narrative-driven track created especially for the commercial by Irish singer-songwriter Gavin James.
