Blind love
Toyota’s emotive spot, aired during primetime coverage of the Olympic Winter Games, showcases the power of sport and siblings.
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Credits
View on- Agency Saatchi & Saatchi/El Segundo
- Production Company Park Pictures
- Director Seb Edwards
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Credits
View on- Agency Saatchi & Saatchi/El Segundo
- Production Company Park Pictures
- Director Seb Edwards
- Production Service The Capital Media Company/Vancouver
- Editor Cartel
- VFX Framestore/Los Angeles
- Audio Harbor Picture Company
- Music Supervisor Kristen Hosack
- Executive Producer Jackie Kelman Bisbee
- Head of Production Chelsea Schwiering
- Line Producer Laurie Boccaccio
- DP Roman Vasyanov
- Production Designer Jo Carkner
- Producer/Owner Christian Allen
- Executive Producer/Partner Lauren Bleiweiss
- Editor Leo Scott
- Colorist Mark Gethin
- Executive Producer Meghan Lang Bice
- Producer Caitlin Forrest
- Creative Director Alex Thomas
- Executive Producer: Brittney Walker
- Senior Mixer Steve Perski
- Music Coordinator Yasuharu Sasaki
- Art Director Yusong Zhang
- Chief Creative Officer Jason Schragger
- Chief Creative Officer Yasuharu Sasaki
- Copywriter Bobby O'Neill
- Creative Director Nick Cade
- Creative Director David DeRoma
- Executive Creative Director Fabio Costa
- Executive Producer Rodrigo Vargas
- Group Creative Director Marc D'Avignon
- Producer Stephanie Dziczek
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Saatchi & Saatchi/El Segundo
- Production Company Park Pictures
- Director Seb Edwards
- Production Service The Capital Media Company/Vancouver
- Editor Cartel
- VFX Framestore/Los Angeles
- Audio Harbor Picture Company
- Music Supervisor Kristen Hosack
- Executive Producer Jackie Kelman Bisbee
- Head of Production Chelsea Schwiering
- Line Producer Laurie Boccaccio
- DP Roman Vasyanov
- Production Designer Jo Carkner
- Producer/Owner Christian Allen
- Executive Producer/Partner Lauren Bleiweiss
- Editor Leo Scott
- Colorist Mark Gethin
- Executive Producer Meghan Lang Bice
- Producer Caitlin Forrest
- Creative Director Alex Thomas
- Executive Producer: Brittney Walker
- Senior Mixer Steve Perski
- Music Coordinator Yasuharu Sasaki
- Art Director Yusong Zhang
- Chief Creative Officer Jason Schragger
- Chief Creative Officer Yasuharu Sasaki
- Copywriter Bobby O'Neill
- Creative Director Nick Cade
- Creative Director David DeRoma
- Executive Creative Director Fabio Costa
- Executive Producer Rodrigo Vargas
- Group Creative Director Marc D'Avignon
- Producer Stephanie Dziczek
Created by Saatchi & Saatchi and directed by Seb Edwards, through Park Pictures, this moving commercial features the inspiring story of the McKeever brothers – Brian McKeever (Global Team Toyota Athlete and Canada’s most decorated Winter Paralympian, cross-country skiing) and Robin McKeever (Olympian, cross-country skiing / Paralympic guide and coach, Para Nordic Skiing).
Titled Brothers, the spot follows their lives in Canada, with actors portraying them as boys developing a passion for cross-country skiing and then having to navigate the loss of Brian’s central vision at age 19.
Despite living with the untreatable degenerative eye condition, Brian continued to train with his brother, which eventually led to Robin competing at the Olympic Winter Games, and both brothers to competing at the Paralympic Winter Games with Robin serving as Brian’s guide.
“Robin and Brian’s story reminds us that with strength, determination, and the freedom to move, you can accomplish anything,” said Lisa Materazzo, group vice president, Toyota Marketing, North America.
