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Toyota – Brothers

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Created by Saatchi & Saatchi and directed by Seb Edwards, through Park Pictures, this moving commercial features the inspiring story of the McKeever brothers – Brian McKeever (Global Team Toyota Athlete and Canada’s most decorated Winter Paralympian, cross-country skiing) and Robin McKeever (Olympian, cross-country skiing / Paralympic guide and coach, Para Nordic Skiing).

Titled Brothers, the spot follows their lives in Canada, with actors portraying them as boys developing a passion for cross-country skiing and then having to navigate the loss of Brian’s central vision at age 19. 

Despite living with the untreatable degenerative eye condition, Brian continued to train with his brother, which eventually led to Robin competing at the Olympic Winter Games, and both brothers to competing at the Paralympic Winter Games with Robin serving as Brian’s guide.

“Robin and Brian’s story reminds us that with strength, determination, and the freedom to move, you can accomplish anything,” said Lisa Materazzo, group vice president, Toyota Marketing, North America. 

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