Billy Boyd Cape's uplifting ode to Co-op
The food retail business shows off its support of local communities in this charming spot from Lucky Generals.
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Credits
powered by
- Agency Lucky Generals/London
- Production Company Academy
- Director Billy Boyd Cape
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Credits
powered by
- Agency Lucky Generals/London
- Production Company Academy
- Director Billy Boyd Cape
- Producer Juliette Harris
- Post Production nineteentwenty
- Post Production Producer David Keegan
- Re-Recording Studio BASIS Berlin
- Editor Billy Mead
- Colorist Toby Tomkins
- Sound Designer Julian Holzapfel
- VFX Supervision Sam Osborne
Credits
powered by
- Agency Lucky Generals/London
- Production Company Academy
- Director Billy Boyd Cape
- Producer Juliette Harris
- Post Production nineteentwenty
- Post Production Producer David Keegan
- Re-Recording Studio BASIS Berlin
- Editor Billy Mead
- Colorist Toby Tomkins
- Sound Designer Julian Holzapfel
- VFX Supervision Sam Osborne
With some visual flair and a warm sense of authenticity, Billy Boyd Cape's latest for the Co-op is a welcome dose of feel-good charm.
From a child lifting a toasted bread soldier out of an egg to the shutters being pulled up at a Community Fridge, to the depths of a boiling pot of peas transitioning to behatted heads in a lively community pool, The Only Way is Up uses neat match-on-action editing to cement the brand's ties to the people who use it.
The campaign, created by Lucky Generals and shot through Academy Films, brilliantly couples some great casting with a cracking, stripped-back rendition of the Yazz/Otis Clay titular track, making for a simple, pointed spot that oozes loveliness.
