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Mulberry – Mulberry Softie

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The new spot for Mulberry, advertising their new Softie bag is a white washed dream of floating through space.

Created by Above+Beyond, and directed by Joshua Stocker through No.8, the film is silken and luxurious, showing a rich sense of escape from a familiar hectic world, taking the viewer into an abstract ethereal of softness.

Moving from a city street, through a dream-like sequence to landing on a white pillowy quilt, it echoes the bag itself in a welcome escapism to a land of rest and relaxation.

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