Work
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Check out the odd customers at Central Department Store
The Thai retailer celebrates peculiar consumers with its Shop It Your Way campaign from Wolf BKK.
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Credits
powered by
- Agency Wolf BKK/Bangkok
- Production Company Factory01
- Director Un Wuthisak Anarnkaporn
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Credits
powered by
- Agency Wolf BKK/Bangkok
- Production Company Factory01
- Director Un Wuthisak Anarnkaporn
- Executive Creative Director Torsak Chuenprapar
- Creative Director Pawares Vessukanmanukul
- Art Director Onanong Klaysuban
- Art Director Botthawan Theeratrakul
- Producer Chanapat Srabua
Credits powered by
Credits
powered by
- Agency Wolf BKK/Bangkok
- Production Company Factory01
- Director Un Wuthisak Anarnkaporn
- Executive Creative Director Torsak Chuenprapar
- Creative Director Pawares Vessukanmanukul
- Art Director Onanong Klaysuban
- Art Director Botthawan Theeratrakul
- Producer Chanapat Srabua
If there's one thing you can rely on with Thai comedy commercials, it's a degree of oddity.
Taking the brief to its limit is the new spot from Wolf BKK for Thailand’s no.1 retailer, Central Department Store, in which customers are encouraged to Shop It Your Way, regardless of the idiocy, chaos and trouserless confusion it may cause.
Shot with dry style by FACTORY01's Wuthisak Anarnkaporn, the film does a good job of drip-feeding its point across several strange scenes, climaxing in a... ahem... reveal that has to be seen to be believed.
