Big Mac’s moreish mantra
This fun retro campaign welcomes back the world's oldest burger chant with an affectionate homage to the fast food giant’s marketing from the 70s, 80s and 90s.
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Credits
powered by
- Agency DDB/Sydney
- Production Company Revolver
- Director Leilani Croucher
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Credits
powered by
- Agency DDB/Sydney
- Production Company Revolver
- Director Leilani Croucher
- Post Production ARC EDIT
- Sound & Music Smith & Western
- Chief Creative Officer Stephen de Wolf
- Executive Creative Director Matt Chandler
- Senior Copywriter Stephanie Allen
- Senior Art Director Andrew Torrisi
- Executive Producer Rene Shalala
- Executive Producer/Partner Pip Smart
- Producer Serena Paull
- DP Andrew Commis
- Production Designer Damien Drew
- Executive Producer Daniel Alexander Fry
- Producer Sally Quade
- Editor Elise Butt
- Colorist Edel Rafferty
- Online Artist Richard Lambert
Credits
powered by
- Agency DDB/Sydney
- Production Company Revolver
- Director Leilani Croucher
- Post Production ARC EDIT
- Sound & Music Smith & Western
- Chief Creative Officer Stephen de Wolf
- Executive Creative Director Matt Chandler
- Senior Copywriter Stephanie Allen
- Senior Art Director Andrew Torrisi
- Executive Producer Rene Shalala
- Executive Producer/Partner Pip Smart
- Producer Serena Paull
- DP Andrew Commis
- Production Designer Damien Drew
- Executive Producer Daniel Alexander Fry
- Producer Sally Quade
- Editor Elise Butt
- Colorist Edel Rafferty
- Online Artist Richard Lambert
McDonald’s Australia, DDB Sydney and OMD have partnered to create a sweetly retro spot that reintroduces the classic order: "Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun."
Titled The Original Mouthful, the TV campaign was directed by Leilani Croucher, through Revolver, and takes a tour of Big Mac’s near 60-year legacy, starting in 1968, when Big Mac creator, Jim Delligatti, initially devised the now iconic burger.
Travelling through the Big Mac's evolution across the decades, the campaign also draws on DDB’s creative heritage – the original Big Mac chant ad campaign was developed by DDB’s then creative leader, the legendary Keith Reinhard, who is still Chairman Emeritus of DDB today.
