Beauty's not just skin deep

British Beauty Council – Bring Back Beauty

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Director Simon Emmett

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Credits

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Director Simon Emmett
Post Production Spring69
DP Martin Roach

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This new campaign, called Bring Back Beauty, is an attempt to encourage people to return to hair and beauty salons.

Shot by beauty director Simon Emmett, the film explores the role of salons beyond just aesthetics, instead focusing on the integral role they play in the community as a safe inclusive space and how they provide emotional support and instil personal confidence.

The film talks to a number of business owners whose salons have comeback from the brink of collapse over the period of the pandemic, and to clients who lost a crucial coping mechanism during lockdown. Among others, Emmett speaks to 'the Friday ladies', who are weekly visitors to The Hair Surgery in Wollaston, and to Sophia Hilton, owner of Not Another Salon, which she opened for "people who don't feel they fit in with the rest of the world".

With more than 7,000 salons in the UK having gone out of business since March last year, the emotive and insightful film concentrates on the stories of the business owners and their customers in a bid to illuminate the need for such places and the fact that they're more than just about looks.

"These biographical films showcase what the beauty industry really does for its clients and how essential they are to British communities up and down the country," said Millie Kendall MBE, Chief Executive of The British Beauty Council. "Whether it's your sexual orientation and fitting in, or whether it's being supported through cancer treatment or the loss of a loved one, the benefits of salons go above and beyond simply having a haircut or a facial."

You can see the individual films for each business on the British Beauty Council site.