Austria eschews AI and brings in people power
In a witty riposte to the onslaught of AI-themed campaigns, the Austrian National Tourist Office launches Chat SkiPT, an 'Authentic Intelligence' that uses the knowledge and fingertips of actual instructors.
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Credits
powered by
- Agency Serviceplan Group/Vienna
- Production Company SOVISO
- Director Niklas Schwarzler
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Credits
powered by
- Agency Serviceplan Group/Vienna
- Production Company SOVISO
- Director Niklas Schwarzler
- Chief Creative Officer Christian Hellinger
- Creative Director Axel Spendlingwimmer
- Concept/Copywriter Michael Maier
Credits
powered by
- Agency Serviceplan Group/Vienna
- Production Company SOVISO
- Director Niklas Schwarzler
- Chief Creative Officer Christian Hellinger
- Creative Director Axel Spendlingwimmer
- Concept/Copywriter Michael Maier
ChatGPT has become something of an oracle if you want refinable insight into a holiday destination, but the results it spits out can't fail to be generic due to the nature of its sources.
As a response, the Austrian National Tourist Office has launched Chat SkiPT, a people-powered site where visitors can write region-related questions, to which 16 ski instructors from the Austrian ski regions respond.
Conceived by Wien Nord Serviceplan, the tongue-in-cheek campaign is aided by a deliberately flashy film from SOVISO Film Production's Niklas Schwärzler, gently mocking the tech-heavy emphasis of much modern work and instead taking us to the slopes.
