Adidas' blast from the past
Real Madrid superstar Jude Bellingham helms a fast-paced trainer heist in a top-secret spot marking 30 years of the sports brand's iconic Predator boot.
Credits
powered by- Agency The Midnight Club/London
- Production Company CANADA/UK
- Director Ryan Doubiago
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by- Agency The Midnight Club/London
- Production Company CANADA/UK
- Director Ryan Doubiago
- Talent Jude Bellingham
![](https://d17mj1ha1c2g57.cloudfront.net/v1/oSaLv4Zj0OhMK767EfqtTDxvhl8/1024x576%23/80/shotsmag/production/clips/e18edc58-78cc-4913-bd6a-9931ca35de50/1705681803455.jpg?v=1&quality=80&format=jpeg)
Credits
powered by- Agency The Midnight Club/London
- Production Company CANADA/UK
- Director Ryan Doubiago
- Talent Jude Bellingham
First made famous 30 years ago by the likes of David Beckham, Zinedine Zidane and Steven Gerrard, sportswear brand Adidas’ iconic Predator boot has made an epic comeback in The Midnight Club's dynamic campaign starring its latest designer, footballer Jude Bellingham.
With its production credits a well-kept secret, the 85-second spot, titled The Lab, opens in an equally secretive underground laboratory, where a scientist gives Bellingham a demonstration of the reimagined 1994 trainers, which allow the wearer to score infinite goals.
In the blink of an eye, the midfielder is seen escaping from the lab with the boots, which he takes for a spin in disguise before revealing them to a stadium full of fans in a dramatic final scene.