Aura tell us what are the odds?
Aura and Robert Downey Jr. introduce public service campaign to raise awareness of the crisis of online crime facing Americans.
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Aura, the leader in intelligent safety, and Aura Board member Robert Downey Jr. have launched a public service campaign to grow awareness of the online crime crisis in America.
To kick off efforts and mark the beginning of Cybersecurity Awareness Month, Downey will debut a commercial spot on his social media channels. The spot aims to educate consumers on the risk of online crime, leveraging a new, shocking statistic: the odds of falling victim to online crime in America are 1 in 4.
"The odds are so high, it's clear people need help now," said Hari Ravichandran, founder and CEO of Aura. "Last year, Americans lost $10.3 billion to online crime, and the crisis is only getting worse, so we determined we needed to make free support easily accessible to families, as soon as possible."
Credits
powered by
- Agency Arnold Worldwide/Boston
- Production Company Arts & Sciences
- Director Matt Aselton
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Credits
powered by
- Agency Arnold Worldwide/Boston
- Production Company Arts & Sciences
- Director Matt Aselton
- Edit Company Union Editorial
- Editor Merritt Duff
- Assistant Editor Ryan Stacom
- Executive Edit Producer Melissa Lubin
- Post/VFX Company Zero VFX
- VFX Supervisor Robby Geis
- VFX Producer Jack Swanson
- Executive VFX Producer Meg Bailey
- Music/Sound Design Soundtrack/Boston
- Sound Designer Michael Secher
- Chief Creative Officer Sean McBride
- Creative Director Nate Donabed
- Creative Director Joshua Kahn
- Associate Creative Director Dylan Meagher
- Art Director Sarah Shellaberger
- Executive Producer Whitney Bogosian
- DP Robert Elswit
- Executive Producer Zoe Odlum
- Talent Robert Downey Jr
Credits
powered by
- Agency Arnold Worldwide/Boston
- Production Company Arts & Sciences
- Director Matt Aselton
- Edit Company Union Editorial
- Editor Merritt Duff
- Assistant Editor Ryan Stacom
- Executive Edit Producer Melissa Lubin
- Post/VFX Company Zero VFX
- VFX Supervisor Robby Geis
- VFX Producer Jack Swanson
- Executive VFX Producer Meg Bailey
- Music/Sound Design Soundtrack/Boston
- Sound Designer Michael Secher
- Chief Creative Officer Sean McBride
- Creative Director Nate Donabed
- Creative Director Joshua Kahn
- Associate Creative Director Dylan Meagher
- Art Director Sarah Shellaberger
- Executive Producer Whitney Bogosian
- DP Robert Elswit
- Executive Producer Zoe Odlum
- Talent Robert Downey Jr
As part of the campaign, Aura is launching a new, free online safety resource centre for all Americans, available starting this week via Aura.com, that provides visitors with step-by-step instructions to help resolve instances of online crime. Beyond instructional articles and directories to available web resources, Aura will debut an AI-enabled chat tool that will provide personalised support to individuals struggling to resolve a digital crime. Finally, Aura will be making free appointments with its highly experienced White Glove Resolution Team available to non-members, should anyone require more hands-on help.
In the brand's new creative spot titled What Are the Odds?, Downey delves into the reality of being affected by online crime, as compared to other far less likely occurrences that have established themselves as instinctual fears, such as being in a plane crash or routine surgery.
The spot was developed in partnership with Arnold Worldwide, a Havas Creative Group Company.
"It's shocking to see how common online crime has become," said Downey. "No one is immune to what cybercriminals can do. I'm incredibly passionate about this issue and I want everyone to understand the risks and take action to protect their families."
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