Quilter campaign marks the company's TV debut
Wealth management company Quilter and agency Joint have launched an integrated brand campaign, marking the company's TV advertising debut.
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Quilter, the wealth management company, has brought its ‘Money Needs a Plan’ platform to television for the first time, marking a new chapter for the campaign, and the brand's biggest push yet.
Developed by independent creative agency Joint London, the campaign encourages people to think about their money, and whether it’s simply sitting doing nothing for them. Working in a category often associated with inertia, Joint set out to create a campaign that would feel simple, relatable and relevant to everyday life. Rather than leaning into fear or financial complexity, the creative uses humour to completely reframe people's relationship with money.
Credits
View on- Agency Joint/London
- Production Company Anonymous Content/London
- Director Tim Godsall
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Credits
View on- Agency Joint/London
- Production Company Anonymous Content/London
- Director Tim Godsall
- Editing Final Cut/London
- Post Production RASCAL
- Sound Sine Audio Post Production
- Chief Creative Officer Algy Sharman
- Creative Rory Robinson
- Creative Angel McMullan
- Designer Neil Craddock
- Producer Claudio Gorini
- Motion Designer Jon Shore
- Producer Camilla Cullen
- Editor Amanda James
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Joint/London
- Production Company Anonymous Content/London
- Director Tim Godsall
- Editing Final Cut/London
- Post Production RASCAL
- Sound Sine Audio Post Production
- Chief Creative Officer Algy Sharman
- Creative Rory Robinson
- Creative Angel McMullan
- Designer Neil Craddock
- Producer Claudio Gorini
- Motion Designer Jon Shore
- Producer Camilla Cullen
- Editor Amanda James
Launching this week, the campaign marks Quilter’s first-ever TV advertising campaign and its biggest brand push to date. Running for five weeks across TV, VOD, social and digital channels, the hero film is directed by Tim Godsall through Anonymous Content, whose acclaimed comedic storytelling brings warmth and relatability to the campaign’s central message. Alongside the AV, Quilter will bring the campaign to life with new digital executions shot by James Day.
“Most people have things they want to achieve in life, whether that's buying a home, supporting their family, retiring comfortably or simply feeling more in control of their finances," said Jo Harris, Chief Customer Officer at Quilter. "But those goals can be much harder to reach without a plan. This campaign is all about helping people see that financial planning doesn't have to be complicated or only for the wealthy. It's about having a clear idea of where you want to get to and taking practical steps to move in the right direction. By taking Money Needs a Plan to TV for the first time, we will reach more people with a simple message that whatever matters to you in life, having a plan for your money can help you get there.”
"It has been so rewarding to see how this brand platform can extend into other channels, including some fantastic new digital and experiential work as well as Quilter's first ever TV spot," added Algy Sharman, Chief Creative Officer at Joint. "It is smart, funny but most importantly persuasive."
