Share

Audible – Temptations

Credits
powered by Source

Unlock full credits and more with a Source membership.

Credits
powered by Source
Show full credits
Hide full credits
Credits powered by Source

London agency Fold7's new campaign for Audible shows how distracting and overwhelming the content on our phones can be. 

Directed by Simon Willows through Agile, the spot features a woman with time to kill as she waits for a train. Like most of us in such a situation, she resorts to her phone. But, when candy-themed games, online dating apps, rainbow spewing cats and countless images of food can't hold her attention she turns to an audio book on Audible to block out the barrage of mindless distractions. Actor David Tennant’s soothing voice takes over leaving her with a moment of tranquil calm. It concludes with the line 'The difference is Audible'. 

“This latest campaign brings new life and colour to Audible’s positioning and we’re delighted to create something that feels so timely and culturally relevant in today’s screen-obsessed society," said Ryan Newey, Founder and CCO of Fold7.  

Share