Audi shows its split personality in Jekyll & Hyde spot
The new campaign, created by ROMANCE, reveals a darker side to the S6 and S7 models.
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Credits
powered by
- Agency Romance/Paris
- Production Company Insurrection
- Director Alex Courtes
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Credits
powered by
- Agency Romance/Paris
- Production Company Insurrection
- Director Alex Courtes
- Sound Production The
- Executive Creative Director Alexandre Herve
- Art Director Sebastien Mertens
- Copywriter Philippe Pinel
- Copywriter Frederick Lung
- Business Director Sebastien de Milleville
- Account Manager Sarah Holgado
- Producer Corinne Persch
- Producer Laurie Delahayes
Credits
powered by
- Agency Romance/Paris
- Production Company Insurrection
- Director Alex Courtes
- Sound Production The
- Executive Creative Director Alexandre Herve
- Art Director Sebastien Mertens
- Copywriter Philippe Pinel
- Copywriter Frederick Lung
- Business Director Sebastien de Milleville
- Account Manager Sarah Holgado
- Producer Corinne Persch
- Producer Laurie Delahayes
Robert Louis Stevenson's classic tale of split personalities, The Strange Case of Dr Jekyll and Mr Hyde, is the inspiration behind Audi's latest campaign.
Created by Paris shop Romance, the atmospheric spot unveils the darker side of the S6 and S7 via a chilling extract from the gothic tale - the pivotal moment when the doctor's evil alter-ego is revealed. Eerie shots of the full moon and mist wafting around the car heighten the dramatic tension.
The ad was helmed by Alex Courtes through Insurrection.
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