Audi plays a giant game of 'follow my leader'
Everyone's desperate to get a glimpse of the new R8 in this fun spot created by BBH London.
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- Agency BBH/London
- Production Company Rogue Films
- Director Sam Brown
- Post Production The Mill/London
- Sound Designer Joe Wilkinson / (Composer/Sound Designer)
- Creative Director Matthew Moreland
- Creative Director Chris Clarke
- Producer James Howland
To mark the launch of the much-hyped new Audi R8 this week, BBH London has created a global campaign that shows it's not just a pleasure to drive, but a pleasure to follow.
Set to a cover of The Carpenters' classic Close to You, by singer-songwriter Reneé Dominique, the 60-second spot sees the R8 serenely making its way through town tailed by an ever-increasing entourage of vehicles and drivers, from a bridal party to an ice-cream truck, all craning their necks and flooring the accelerator to get a glimpse of the sports car. It's a clever nod to the truism that we all hate being overtaken - except when it's an Audi.