Axos stages a banker heist
The reputation of banks robbing the people who save with them is taken literally in Axos' new campaign.
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Credits
powered by
- Agency Cutwater/San Francisco
- Production Company Hungry Man
- Director Craig Brownrigg
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Credits
powered by
- Agency Cutwater/San Francisco
- Production Company Hungry Man
- Director Craig Brownrigg
- Chief Creative Officer Chuck McBride
- President Christian Hughes
- Copywriter Andrew Singleton
- Executive Producer Michael Huntley
- Creative Director Sean Flores
Credits
powered by
- Agency Cutwater/San Francisco
- Production Company Hungry Man
- Director Craig Brownrigg
- Chief Creative Officer Chuck McBride
- President Christian Hughes
- Copywriter Andrew Singleton
- Executive Producer Michael Huntley
- Creative Director Sean Flores
We all know that banks like to take a cheeky cut where they can - be it with overdraft fees, ATM costs or charges so well hidden you might as well call them Wally/Waldo - but it's rare to see the daylight robbery in front of your very eyes.
In this new campaign from Axos Bank, from Cutwater, the bank tellers and employees take on the roles typically assigned to Bonnie and Clyde and the fellas from Heat, donning ski masks and grabbing the notes from unsuspecting punters. Gloriously shot by Hungry Man's Craig Bronrigg, the heisty hijinks managed to be both hilarious and thrilling.
Axos Bank – The Sketch Artist
Axos Bank – Teller Stories
Axos Bank – CCTV Footage
The quirky campaign leads with the movie-like Banker Robbers, with three more executions - The Sketch Artist, Teller Stories and CCTV Footage - continuing the theme.
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