Anomaly frees some liquid assets

Liquid I.V. – Tear Pour Live More

Credits

Agency Anomaly/Los Angeles
Production Company magna studios/Los Angeles
Director Julien & Quentin

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Credits

Agency Anomaly/Los Angeles
Production Company magna studios/Los Angeles
Director Julien & Quentin
Executive Producer Nick Fuller
Head of Production Clark Farrell
Local Production Company Twenty Four Seven/Santiago
Local Executive Producer Alejandro Fernández
President Davud Karbassioun

Executive Producer James Sorton
Editorial Trim
Executive Producer Noreen Khan
Editorial Cosmo Street/Los Angeles
Editor/Partner Paul Hardcastle
VFX Company Blacksmith/Los Angeles
VFX Supervisor/Creative Director Ben Kwok
VFX Supervisor/Creative Director Ben Elliot

Executive Producer Nicole Saccardi
VFX Senior Producer Lily Sarokin
2D Lead Ben Kwok
2D Artist Yebin Ahn
3D Artist Olivier Varteressian
3D Artist Tuna Unalan
3D Artist Kushal Das
Color Company Blacksmith/Los Angeles

Colorist Mikey Pehanich
Color Executive Producer Adam Vevang
Sound Design & Mix Company Barking Owl
Sound Designer Gus Koven
Audio Mixer AJ Murillo
Sound Design Executive Producer KC Dossett
Production Service Executive Producer Javiera Torres
Chief Creative Officer Josh Fell

Group Creative Director Jeremy Wirth
Creative Director Mindy Benner
Creative Director Turan Tuluy
Associate Creative Director Lucy Logan
Senior Copywriter Erin Kaupp
Head of Production Erika Madison
Senior Producer Isabella Lebovitz
Art Producer Madi Nauta

Production Supervisor Andy Seshiki
Producer Lisa Cowen
Production Designer Veronica Romero
DP Tim Lorentzen
Edit Senior Producer Arniesha Williams
Cutting Assistant Antoine Combelles
2D Artist Hannah Wilk
3D Lead Ben Elliot

3D Artist Alejandro Echeverry
3D Artist Pakorn Bupphavesa
Color Senior Producer Dan Butler

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We all know a bit of hydration can put a spring in your step, but who knew it could launch you to new heights?

In this stylish and engaging new campaign for electrolyte powder mix brand Liquid I.V., #TEARPOURLIVEMORE, a pair of thirsty individuals find themselves launched around town after glugging down the tasty treat.

With a smart concept from Anomaly brought to brilliant life by Julien et Quentin through Magna, ably backed by JOY by Voices of Fire (ft Pharrell Williams), this uplifting spot is a refreshing take on the sector.