Monzo’s banking bliss
The online bank launches its bold new brand platform with an impactful spot juxtaposing painful predicaments with positive scenarios.
Credits
powered by- Agency Uncommon/London
- Production Company RSA Films
- Director Marie Schuller
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Credits
powered by- Agency Uncommon/London
- Production Company RSA Films
- Director Marie Schuller
- Editor Whitehouse Post/London
- VFX Rascal Post Production
- Colorist Rascal Post Production
- Sound & Music Soundtree Music
- Barcelona Service Company Camino Media Spain and Portugal
- Production Company The Rats/DENMARK
- Producer Ben Porter
- DP Olan Collardy
- Editor Marie Schuller
- Editor D Fran
- Colorist James Bamford
- Retouching Artist Jason Cox
- VFX Producer Chris Green
Credits
powered by- Agency Uncommon/London
- Production Company RSA Films
- Director Marie Schuller
- Editor Whitehouse Post/London
- VFX Rascal Post Production
- Colorist Rascal Post Production
- Sound & Music Soundtree Music
- Barcelona Service Company Camino Media Spain and Portugal
- Production Company The Rats/DENMARK
- Producer Ben Porter
- DP Olan Collardy
- Editor Marie Schuller
- Editor D Fran
- Colorist James Bamford
- Retouching Artist Jason Cox
- VFX Producer Chris Green
In this eye-catching campaign created by Uncommon, RSA Films director Marie Schuller displays how online bank Monzo turns financial frustrations into hassle-free money management.
Titled Money Never Felt Like Monzo, the stylish, one-minute creative, sees arguments become loving embraces and tarantulas turn into head massagers. As the pace of the ad increases, nails on a blackboard become a harpist’s gentle strums, while rowing on a barren lake — and getting nowhere — transforms into relaxing on a sunny beach.
Nils Leonard, Co-founder of Uncommon Studio added, “Everyone talks about money, but we never talk about how money makes us feel. Monzo aren’t just making things easier and innovating in this space they are looking at the bigger picture. They are helping to renegotiate our relationship with money, and as a result our lives and dreams. Money feels better with Monzo. We are proud to partner with Monzo, the studio was built for brands that don’t just challenge their categories but change them forever.”