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Whittaker’s chocolate logic
In a charming spot directed by Jesse James McElroy, the confectionary brand explains the universal laws of pantry pre-snacking.
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Credits
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- Agency Bastion Shine/Auckland
- Production Company Flying Fish
- Director Jesse James McElroy
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Credits
powered by
- Agency Bastion Shine/Auckland
- Production Company Flying Fish
- Director Jesse James McElroy
- Integrated Creative Director Oliver Green
- Agency Producer Catie McDonald
- Chief Creative Officer Rich Maddocks
- Executive Producer Samantha Attenborough
Credits powered by
Credits
powered by
- Agency Bastion Shine/Auckland
- Production Company Flying Fish
- Director Jesse James McElroy
- Integrated Creative Director Oliver Green
- Agency Producer Catie McDonald
- Chief Creative Officer Rich Maddocks
- Executive Producer Samantha Attenborough
In this joyful campaign created by Bastion Shine and directed by Flying Fish's Jesse James McElroy, New-Zealand-based chocolate brand Whittaker’s explains the basics of pantry mathematics.
Combining live-action with fun touches of VFX to bring the brand’s characters to life, the spot sees a woman tactically indulging in a tempting square of pre-snack chocolate.
As her slippers smack their lips in agreement, a charming voiceover confirms the universally understood law that any treats consumed within the pantry's walls don’t actually count.
