AMD’s under the hood
Digitally taking apart a new Xbox Series X reveals its newest core processor in this highly realistic and beautifully stylized animated piece from MPC.
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Credits
powered by
- Agency TBWA\Media Arts Lab/London
- Production Company MPC/Los Angeles
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Credits
powered by
- Agency TBWA\Media Arts Lab/London
- Production Company MPC/Los Angeles
- Producer Kayleigh Dugdale
- Sound Mix Wave Studios/London
- Colorist Philip Hambi
- CGI Lead Dominic Alderson
- 2D Tom Harding
- CGI team Fernando Tortosa
- Producer Rebecca Boswell
- Sound Engineer Parv Thind
- Master Recording Wake The Town
- Creative Estelle Carrington
Credits
powered by
- Agency TBWA\Media Arts Lab/London
- Production Company MPC/Los Angeles
- Producer Kayleigh Dugdale
- Sound Mix Wave Studios/London
- Colorist Philip Hambi
- CGI Lead Dominic Alderson
- 2D Tom Harding
- CGI team Fernando Tortosa
- Producer Rebecca Boswell
- Sound Engineer Parv Thind
- Master Recording Wake The Town
- Creative Estelle Carrington
Creative studio MPC truly had their hands on every part of this film, from graphics to grade.
Set to a softly crooning track of I’ve Got You (under my skin) the film starts by slowly revealing the screws, circuit board, and gold leaf inside the Xbox, finally revealing the AMD processor at the heart of the gaming console. The deconstructed hardware was done in an entirely CG space, led by VFX Supervisor Dominic Alderson, with grade at MPC by colorist Phil Hambi.
Developed by agency TBWA London, AMD x Xbox was directed by Jake Nelson, giving viewers a look inside the processor powering the Xbox Series X. Nelson says, “Our ambition with this film was to write a love letter to the tech. The challenge was to bring romance to metal and plastic components and reveal the heart and soul of the Xbox.”
