Impetus ends the disappearing acts
This clever new spot for the children's charity visualises the effect of opportunities for young people vanishing into thin air.
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Credits
View on- Agency Youth Beyond Borders (YBB)/London
- Production Company The Corner Shop/London
- Director Akwasi Poku
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Credits
View on- Agency Youth Beyond Borders (YBB)/London
- Production Company The Corner Shop/London
- Director Akwasi Poku
- Executive Producer/Co-Founder Anna Hashmi
- Executive Producer Tessa Mitchell
- Editing Work Editorial/London
- Color GABHA STUDIOS
- Colorist Andrew Francis
- Sound King Lear Music & Sound
- Executive Producer Jaspar Kain
- Executive Producer George Ryan
- Producer Diego Caicedo-Galindo
- Producer Alicia Stratford
- Art Director Lottie Toon
- DP Hunter Daly
- VFX Supervisor Phil Oldham
- Sound Producer Diana Amado
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Credits
powered by- Agency Youth Beyond Borders (YBB)/London
- Production Company The Corner Shop/London
- Director Akwasi Poku
- Executive Producer/Co-Founder Anna Hashmi
- Executive Producer Tessa Mitchell
- Editing Work Editorial/London
- Color GABHA STUDIOS
- Colorist Andrew Francis
- Sound King Lear Music & Sound
- Executive Producer Jaspar Kain
- Executive Producer George Ryan
- Producer Diego Caicedo-Galindo
- Producer Alicia Stratford
- Art Director Lottie Toon
- DP Hunter Daly
- VFX Supervisor Phil Oldham
- Sound Producer Diana Amado
Created by Youth Beyond Borders and helmed by Akwasi Poku, through Corner Shop, this campaign for Impetus promotes the charity's vital work in transforming the lives of children from disadvantaged backgrounds.
Depicting a range of resources – from science gear to drum kits; computers to football nets – deftly disappearing thanks to some nifty VFX, the film, Their Future, showcases how much kids rely on various pieces of tech to achieve their goals and set them on course to living their best lives.
The director commented: "writing and directing this film for Impetus was an absolute privilege, especially knowing it played a part in raising an incredible £1.3 million to support their transformative work with young people. Investing in the next generation’s dreams isn’t just important, it’s the key to building a brighter future for all of us."
