All the things Luma Cannes do
The next phase of the DE-YAN and Luma AI ‘Dream Brief’ Lions competition – to create ads that never got made – reveals a shortlist of remarkable entries.
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Credits
View on- Production Company LUMA AI
- AI Roman Jonsson
- AI Melina Nakaluk
- AI Michael Robb
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Production Company LUMA AI
- AI Roman Jonsson
- AI Melina Nakaluk
- AI Michael Robb
The moving resurrection of a much-missed mother, a hilarious mountain rescue caper and a middle-aged man’s magic pill alt-self adventures are just some of the ideas that have come to fruition for the contest.
Developed in collaboration with experiential and creative agency DE-YAN, The Luma Dream Brief challenges creatives to use Luma AI tools to create fully realised commercials for Luma itself.
The challenge springs from a familiar industry truth: some of the most ambitious ideas never get made – due to being perceived as too risky, too expensive, or too hard to visualise. By pairing creative ambition with Luma’s AI platform Dream Machine, the sky’s the limit, with the results, as shown here, moving from the fantastical and funny, to the heartbreaking.
Luma AI has selected 21 finalists from its contest to submit to the Cannes Lions International Festival of Creativity in the AI Craft Film category. Luma is sponsoring all 21 entries and running the work as advertising for the brand ahead of the festival.
If any of the Luma-created films win a Gold Lion, the creators will split the US$1 million prize money – with the exception of The Hug, with the potential $1 million being donated to charities that support people with depression.
