adidas and the Beatles channel the football feels
In the run up to the UEFA EUROs the sports brand's emotional campaign shows its support for England midfielder Jude Bellingham and a new generation of players with The Beatles' rousing anthem, Hey Jude.
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Credits
View on- Agency Johannes Leonardo/New York
- Production Company Spindle
- Director Greg Hackett
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Credits
View on- Agency Johannes Leonardo/New York
- Production Company Spindle
- Director Greg Hackett
- Executive Producer Mayling Wong
- Edit Company Spindle
- Editor Tim Swaby
- VFX Blacksmith VFX/New York
- Executive VFX Producer Charlotte Arnold
- Head of VFX Production Perry Tate
- VFX Creative Director Tom Bussell
- VFX Supervisor Iwan Zwarts
- VFX Producer Lily Sarokin
- Color Company 3/London
- Color Producer Chris Anthony
- Colorist Simon Bourne
- Sound Barking Owl
- Executive Sound Producer Kelly Bayett
- Executive Sound Producer Ashley Benton
- Sound Producer Jenna Pangilinan
- Sound Stuart St Vincent Welch
- Sound Gus Koven
- Music Wake The Town
- Music Score Sam MacNamara
- Music Supervision Record Play
- Production Services Hawai Films
- Creative Director Laszlo Szloboda
- Creative Director Alfonso Ruiz
- Chief Creative Officer Jan Jacobs
- Chief Creative Officer Leo Premutico
- CEO Helen Andrews
- Group Creative Director Jeph Burton
- Executive Creative Director Hunter Hampton
- Senior Designer Hannah Lo Bello
- HP Tasha Cronin
- Senior Producer Tina Diep
- Associate Producer Jake Herman
- Producer Gareth Crothers
- Production Designer Max Randall
- DP Edouard Le Grelle
- VFX Artist Hannah Wilk
- Composer Joseph Wilkinson
- Music Score Harley Beckmann Hawksley
- Music Supervisor Roxy Shah
- Music Supervisor Daniel Cross
- Talent Jude Bellingham
- Talent David Beckham
- Talent Frank Lampard
- Talent Michael (Stormzy) Ebenezer
- Talent
- Talent Ian Wright
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Credits
powered by- Agency Johannes Leonardo/New York
- Production Company Spindle
- Director Greg Hackett
- Executive Producer Mayling Wong
- Edit Company Spindle
- Editor Tim Swaby
- VFX Blacksmith VFX/New York
- Executive VFX Producer Charlotte Arnold
- Head of VFX Production Perry Tate
- VFX Creative Director Tom Bussell
- VFX Supervisor Iwan Zwarts
- VFX Producer Lily Sarokin
- Color Company 3/London
- Color Producer Chris Anthony
- Colorist Simon Bourne
- Sound Barking Owl
- Executive Sound Producer Kelly Bayett
- Executive Sound Producer Ashley Benton
- Sound Producer Jenna Pangilinan
- Sound Stuart St Vincent Welch
- Sound Gus Koven
- Music Wake The Town
- Music Score Sam MacNamara
- Music Supervision Record Play
- Production Services Hawai Films
- Creative Director Laszlo Szloboda
- Creative Director Alfonso Ruiz
- Chief Creative Officer Jan Jacobs
- Chief Creative Officer Leo Premutico
- CEO Helen Andrews
- Group Creative Director Jeph Burton
- Executive Creative Director Hunter Hampton
- Senior Designer Hannah Lo Bello
- HP Tasha Cronin
- Senior Producer Tina Diep
- Associate Producer Jake Herman
- Producer Gareth Crothers
- Production Designer Max Randall
- DP Edouard Le Grelle
- VFX Artist Hannah Wilk
- Composer Joseph Wilkinson
- Music Score Harley Beckmann Hawksley
- Music Supervisor Roxy Shah
- Music Supervisor Daniel Cross
- Talent Jude Bellingham
- Talent David Beckham
- Talent Frank Lampard
- Talent Michael (Stormzy) Ebenezer
- Talent
- Talent Ian Wright
adidas launches the latest chapter of its global brand campaign which celebrates the England squad's new generation of players with a simple message of hope: Hey Jude, You Got This.
The well-observed film directed by Greg Hackett deftly captures the extreme passions that the beautiful game elicits in fans and players alike – the sadness of crushing defeats and ecstasy of goals and wins is all here.
In reference to past disappointments for the England team, the Beatles' timeless song suggests that players can “take a sad song and make it better” at this year's European tournament.
The film also features some familiar faces, with David Beckham and Frank Lampard reflecting on their own football highs and lows. Stormzy, Laura Woods, and Ian Wright can also be seen joining fans in embracing the joy of a major tournament summer.
