A not so lucky escape

The Transport Accident Commission (TAC) has launched a new campaign encouraging road users to remain vigilant behind the wheel ahead of the holiday season.

Created by Clemenger BBDO Melbourne and directed by Glendyn Ivin through Exit Films, the spot, called The Lucky Ones Get Caught, follows a father driving his young family to a holiday celebration. As their journey progresses, the driver begins speeding and narrowly avoids being caught by the police due to a number of ‘lucky’ situations.

The film then comes to a crashing halt as the driver loses control of the vehicle while speeding up and being momentarily distracted. The car veers across the road before violently rolling down an embankment into a paddock, and the film ends with the sobering line, The Lucky Ones Get Caught.

“After the year that we’ve had, it can be easy to get caught up in the celebrations and forget the importance of staying safe behind the wheel," said Clemenger BBDO Melbourne Executive Creative Director, Rich Williams. "Through this campaign, we wanted to reframe the role of being caught into what the reality of it often is – preventing serious trauma on the roads. We hope this encourages Victorians to take extra care on the roads this Christmas.”