A Cristal clear message of unity
The AB Inbev beer brand launches a spot with a simple message – forget things that divide us, we should celebrate the things we share over a glass or two of refreshing ale.
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Credits
powered by
- Agency VMLY&R/Lima
- Production Company Rebeca Producciones
- Director Roddy Dextre
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Credits
powered by
- Agency VMLY&R/Lima
- Production Company Rebeca Producciones
- Director Roddy Dextre
- Audio Zumba
- CEO Eduardo Grisolle
- Executive Creative Director Tin Sanchez
- Creative Director Coqui Soto
- Creative Director Beto Noriega
- Copywriter Luis Alburqueque
- Art Director Oscar Gonzales
- Production Director Malena Mellado
- Producer Andrea de la Torre
- Executive Producer/Founder Alejandro Noriega
- Production Coordinator Eduardo Guerra
- DP Fergan Chavez Ferrer
- Art Director Luciana Masias
- Post Supervisor/Offline Oscar Ballon
Credits
powered by
- Agency VMLY&R/Lima
- Production Company Rebeca Producciones
- Director Roddy Dextre
- Audio Zumba
- CEO Eduardo Grisolle
- Executive Creative Director Tin Sanchez
- Creative Director Coqui Soto
- Creative Director Beto Noriega
- Copywriter Luis Alburqueque
- Art Director Oscar Gonzales
- Production Director Malena Mellado
- Producer Andrea de la Torre
- Executive Producer/Founder Alejandro Noriega
- Production Coordinator Eduardo Guerra
- DP Fergan Chavez Ferrer
- Art Director Luciana Masias
- Post Supervisor/Offline Oscar Ballon
Created by VMLY&R Peru and directed by Roddy Dextre through Rebeca Producciones, this beautifully made film for AB Inbev's Cristal Beer captures the variety of Peru.
The country is known for its great diversity – geographically, culturally, climatically and ethnically – but rather than highlight differences between people the ad is an entreaty for Peruvians to enjoy all the things they have in common.
This includes a passion for soccer and cumbia – the musical genre that’s a heady blend of Andean traditional music, and psychedelic rock. We’ll drink to that.
