Barilla brings families together
In a heartwarming spot by LePub, the pasta brand champions the Italian tradition of eating together as way to reconnect modern families.
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Credits
powered by
- Agency Le Pub/Milan
- Production Company In-House at Agency
- Director Xavier Mairesse
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Credits
powered by
- Agency Le Pub/Milan
- Production Company In-House at Agency
- Director Xavier Mairesse
- Global Chief Creative Officer Bruno Bertelli
- Chief Creative Officer: Cristiana Boccassini
- Chief Creative Officer Francesco Poletti
- Global Executive Creative Director Selim Unlusoy
- Associate Creative Director Marie Poumeyrol
- Copywriter David Casares
- DP Simon Drescher
- Chief Creation Officer Francesca Zazzera
- Senior Copywriter Nick Bakshi
- Art Director Breno Chiavelli
- Producer Margherita Fonseca
Credits
powered by
- Agency Le Pub/Milan
- Production Company In-House at Agency
- Director Xavier Mairesse
- Global Chief Creative Officer Bruno Bertelli
- Chief Creative Officer: Cristiana Boccassini
- Chief Creative Officer Francesco Poletti
- Global Executive Creative Director Selim Unlusoy
- Associate Creative Director Marie Poumeyrol
- Copywriter David Casares
- DP Simon Drescher
- Chief Creation Officer Francesca Zazzera
- Senior Copywriter Nick Bakshi
- Art Director Breno Chiavelli
- Producer Margherita Fonseca
With the ever-increasing distractions of screen-time and social media, it’s no wonder that quality time spent together is an increasingly rare occurrence for modern families.
Luckily, pasta brand Barilla is here to cure our craving for human connection with this thoughtful campaign created in collaboration with Le Pub. Directed by Xavier Mairesse, the spot pans through each room of a typical home strewn with discarded games consoles, tablets, mobile phones and TV streaming services.
As the camera approaches the kitchen, we see that the household has been drawn together to reconnect over dinner, positioning Barilla as the secret ingredient for sacred family time.
