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Devour – Devour: Food Porn

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In a bid to convince viewers how good its frozen ready meals really are, Devour has released this saucy 'uncensored' spot in time for the Big Game.

Playing on the social media #foodporn trope, the brand's first ever Super Bowl spot is a humorous tale of obsession - with a hefty side helping of gross-out gags. It follows a girlfriend struggling to overcome her boyfriend's addiction to frozen food porn: if he's not eating Devour's offerings, he's watching it on his phone or having a crafty sniff of the packaging. Although she tries everything, from home-cooked meals to amateur food porn videos, it's no good - he's turned into a three-minute man.   

The campaign, which also includes a food porn hotline (1-83-FOODPORN) set to go live during the game, was created by David Miami and directed by Andy Fogwill and Agustin Carbonere through Landia.

 

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