Share

Budweiser – Budweiser: Wind Never Felt Better

Credits
powered by Source

Unlock full credits and more with a Source + shots membership.

Credits
powered by Source
Show full credits
Hide full credits
Credits powered by Source

Last year, Budweiser announced a commitment to brew all its beer with 100% renewable electricity from wind power, so it's only fitting that it's chosen the biggest ad event of the year, Super Bowl LIII, to reaffirm that pledge.

Created by David Miami, and directed by Adam Berg via Smuggler, the spot opens on a dalmation, ears a-flap, enjoying the breeze as it rides atop an old-timey wagon, laden with beer barrels and pulled by Budweiser's iconic Clydesdale horses. As the wagon weaves through a wheatfield bathed in golden sunshine, it feels like a nostalgic scene from the past - until the camera pulls back further to reveal the bucolic landscape dotted with wind turbines. 

And the soundtrack? Well, it's a no-brainer: Bob Dylan’s Blowin’ in the Wind

 

 

 

Connections
powered by Source

Unlock this information and more with a Source membership.

Share