Aldi: Kevin the Carrot
The Nation's favourite anthropomorphised root veg is back to front Aldi's Christmas campaign.
Credits
powered by
- Agency McCann London
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Credits
powered by
- Agency McCann London
- Agency Producer Lucy Moore
- Executive Creative Director Dave Price
- Creative Clive Davis
- Creative Andy Fenton
- Director Todd Mueller
- Director Kylie Matulick
- Director Psyop
- Creative Director Neil Lancaster
Credits
powered by
- Agency McCann London
- Agency Producer Lucy Moore
- Executive Creative Director Dave Price
- Creative Clive Davis
- Creative Andy Fenton
- Director Todd Mueller
- Director Kylie Matulick
- Director Psyop
- Creative Director Neil Lancaster
Aldi has released the first of its Christmas spots revealing that Kevin the cute crudité is back for more festive adventures. Created by McCann UK, who have served us up the carrotty treat in 2016 and again last year, the campaign is once again directed by Todd Mueller and Kylie Matulick through Psyop. This time his adventures open with a parody of Coca-Cola’s Truck ad.
On a winter’s night Kevin is merrily driving a huge lorry bedecked in fairy lights along a snowy road when an avalanche hits, knocking his truck askew and sending him half dangling over a cliff edge. A feeble “help me” is heard and the hashtag #SaveKevin appears.
Will social media help the cuddly carrot get himself out of this pickle?
Connections
powered by
- Agency McCann London
- Production Psyop
- Agency Producer Lucy Moore
- Creative Director Neil Lancaster
- Director Kylie Matulick
- Director Todd Mueller
- Director Psyop
- Executive Creative Director Dave Price
Unlock this information and more with a Source membership.
