Cropp: Cape Town

From director Florian Malak comes this Insta-ready new offering for Polish streetwear brand, Cropp Clothing.

Aimed squarely at a millennial audience, the spot introduces the Cropp community via an array of bright young things clad in the brand's athleisure/urban style as they fly drones, contort themselves into enviable yoga poses, dance and do doughnuts in beat-up cars. The style of the ad merges the organic and the technological, combining landscapes and people with waves of static and narration with electronic music. 

With an emphasis on diversity, unity and authenticity, the brand urges us to "forget about the hashtags".