Beats: Beats x Anthony Joshua
Ahead of the boxer's historic fight next week, Beats releases the latest spot in its Rise Above the Noise campaign.
Credits
powered by
- Post Production Smoke & Mirrors
- Director of Photography Crowns Owls
- Executive Producer Anna Smith Tenser
- Executive Producer Carine Harris
- Director Crowns Owls
- Producer Luke Plaister
Credits
powered by
- Post Production Smoke & Mirrors
- Director of Photography Crowns Owls
- Executive Producer Anna Smith Tenser
- Executive Producer Carine Harris
- Director Crowns Owls
- Producer Luke Plaister
"
As British boxer Anthony Joshua squares up for a historic fight against Joshua Parker - a winner-takes-all-bout which will see both heavyweight champions put their titles on the line - he's also found time to star in Beats' latest campaign.
Directed by Crowns & Owls through Iconoclast London, the spot sees Joshua training against a backdrop of doubting voices and cynical laughter telling him 'you can't win' and asking 'if another man comes out on top, is it back to riding dirt bikes?' Only by putting on his trusty headphones can he block out the haters and rise above the noise. But will he triumph in next week's bout?
"Connections
powered by
- Post Production Smoke & Mirrors
- Production Iconoclast UK
- Director Crowns & Owls
- Director of Photography Crowns & Owls
- Executive Producer Anna Smith Tenser
- Executive Producer Carine Harris
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