Apple: Homework

Homework sucks, right? Not if you've got a new iPad and an Apple pencil, says this exuberant new spot demonstrating the benefits of tech in education. 

Smuggler's Mark Molloy helmed the two-minute film, which follows a group of students tackling an after-school assignment on gravity. Their initial lack of enthusiasm is soon replaced by glee as they use Apple products to capture the result of a watermelon dropped from a bridge or a BMX bike stunt - a clever contrast to the background of ad veteran Mark Fenske, lugubriously reciting Jack Prelutsky's poem Homework! Oh, Homework!