TUMI Latitude: Toughness is a Luxury

A smooth, suit-clad ladies' man travels in trains, planes, and automobiles around the world along the 46 degree latitude line, all the while accompanied by a mysterious suitcase. 

Sound familiar? No, it's not the next Bond film... it's an ad for TUMI's new luggage line.

Created by EP+Co and directed by Rabbit Content's Diesel & Alex, the film stars actor Alexander Skarsgård as an international man of mystery, who puts his trusty suitcase through its paces, from dunking it the waters of Lake Como in Italy, using it as a pillow on a barn floor beside Cougar Mountian in Washington, rolling it around in the back of a van during a storm in Mongolia, and even strapping it to a camel trekking across the desert.

It might be cheesy, but anyone who's witnessed their battered suitcase come round an airport carousel, disgorging underwear and other unmentionables through its broken zip, will no doubt be persuaded to invest in one of TUMI's superior products.