Toyota: Start Your Impossible I Chris Vos

One of the best things about watching the Olympics - summer or winter - is seeing the incredible determination of the Paralympians, who overcome great physical hardships to train and prepare themselves for the international event.

And this year is no different.

Etcetera has created a powerful campaign for Toyota in which the story of 19-year-old Paralympic snowboarder, Chris Vos, is depicted. In it, he reveals the tragic accident that took place when he was just five years old, leaving his right leg entirely paralysed. Although doctors doubted he would ever walk again, he defied the odds and now takes to the mountain daily with a supporting leg brace.

Director Eelco de Winter captures Vos as he ventures up the snowy peak, juxtaposing this routine with pics from his childhood as his voice guides the narration and tells of his thrilling feat.