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jd.com – JD.com: Joy and Heron

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Rivalling anything out of the Pixar stable, this exquisite short film for China's largest retailer celebrates the 2018 Year of the Dog with a heartwarming tale of sharing and caring. 

Helmed by Kyra & Constantin (the directors behind Rollin' Wild) and co-produced across Passion Pictures' London, Melbourne and Barcelona studios, the four-minute film follows the brand's loveable little mascot, Joy, and her encounters with a persistent heron while on a fishing trip.

Comic and touching in equal parts, with plenty of nods to the brand's Chinese heritage, this is a stunningly crafted piece of animation that really raises the bar for branded content. 

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