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BMW: The Someday Ride

Helmed by Ben Perry, this film for BMW is a motivational homage to life on the road and reminds us to take time out to travel and disconnect from technology.

by shots on 8^th February 2018

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BMW – BMW: The Someday Ride

Credits

Agency M&C Saatchi LA/United States of America

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Credits

Agency M&C Saatchi LA/United States of America
Director Ben Perry

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Two siblings go on the trip of a lifetime together as they up and leave the life they knew in the city and head on an epic biking adventure.

M&C Saatchi is behind this short film-cum-branded content piece that sees each sibling mounted atop a BMW Motorrad; their vehicle for spontaneously traipsing through different lands as they detach from the constraints of their lifestyles riddled with routine.

Helmed by Ben Perry, the film is a motivational homage to life on the road and reminds us to take time out to travel and disconnect from technology.

Connections

Agency M&C Saatchi LA
Production Armoury
Director Ben Perry

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