Blue Apron: What Cooking Can Do

A new campaign through Droga5 New York for home cooking brand Blue Apron has been inspired by real stories from Blue Apron customers. The new campaign highlights how cooking with Blue Apron can transform any night into an experience that is much more meaningful and takes us through five different stories across the five weekday nights [including Blue Apron Presents Tuesday, above] as well as an 'anthem' spot which gives an overview of the campaign. 

“With this new campaign, we wanted to celebrate that a Blue Apron meal experience is not just about what you are able to cook, it's who you become when you do,” said Juliana Cobb, group creative director at Droga5. “It’s about the way cooking empowers you to change a moment, a mood, or sometimes the course of an entire day.”

Above: Blue Apron Presents Monday

Above: Blue Apron Presents Wednesday

Above: Blue Apron Presents Thursday

Above: Blue Apron Presents Friday