Blue Apron: What Cooking Can Do
Droga5's new campaign for Blue Apron sees five different food stories for five weekday nights...
Credits
powered by- Agency Droga5
- Production Company Knucklehead
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Credits
powered by- Agency Droga5
- Production Company Knucklehead
- Director of Photography Sharone Meir
- HTV Ruben Mercadal
- Agency Producer Alen Grebovic
- Production Manager Cat Irving
- Director Paola Morabito
- Producer Tim Katz
- Associate Creative Director Ben Grube
- Associate Creative Director Brian Eden
- [group] Creative Director Juliana Cobb
Credits
powered by- Agency Droga5
- Production Company Knucklehead
- Director of Photography Sharone Meir
- HTV Ruben Mercadal
- Agency Producer Alen Grebovic
- Production Manager Cat Irving
- Director Paola Morabito
- Producer Tim Katz
- Associate Creative Director Ben Grube
- Associate Creative Director Brian Eden
- [group] Creative Director Juliana Cobb
A new campaign through Droga5 New York for home cooking brand Blue Apron has been inspired by real stories from Blue Apron customers. The new campaign highlights how cooking with Blue Apron can transform any night into an experience that is much more meaningful and takes us through five different stories across the five weekday nights [including Blue Apron Presents Tuesday, above] as well as an 'anthem' spot which gives an overview of the campaign.
“With this new campaign, we wanted to celebrate that a Blue Apron meal experience is not just about what you are able to cook, it's who you become when you do,” said Juliana Cobb, group creative director at Droga5. “It’s about the way cooking empowers you to change a moment, a mood, or sometimes the course of an entire day.”
Above: Blue Apron Presents Monday
Above: Blue Apron Presents Wednesday
Above: Blue Apron Presents Thursday
Above: Blue Apron Presents Friday
Connections
powered by- Agency Droga5
- Production Knucklehead
- Director Paola Morabito
- HTV Ruben Mercadal
- Producer Tim Katz
- Production Manager Cat Irving
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