BMW: A Force of Nature
KBS have created an epic experiment that merges art with science to showcase the electrical power of BMW's 530e iPerformance and tease lightening from a storm.
Credits
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Credits
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- Production Company m ss ng p eces
- Visual Effects The Mill New York
- Editing Company Cosmo Street New York
- Sound Design Sound Lounge
- Editor Mark Potter
- Director of Photography Evan Prosofsky
- Art Director Oliver Brooks
- Copywriter Mike Richardson
- Executive Creative Director
- Executive Producer Dennis McKinley
- Executive Producer Edward Grann
- Executive Producer Maura Woodward
- Chief Creative Officer Patrick Scissons
- Head of Production Rebecca Davies
- Director Tucker Walsh
- Producer Geoff McLean
- Producer George Marks
- Post Producer Tessa Treanor
- Post Producer Paolo Solarte
- Colourist Mikey Rossiter
- Sound Designer Seth Phillips
- Founder Ari Kuschnir
- Managing Partner Brian Latt
- Managing Partner
- Managing Partner Kate Oppenheim
- Chief Production Officer
- Managing Partner
Credits
powered by
- Production Company m ss ng p eces
- Visual Effects The Mill New York
- Editing Company Cosmo Street New York
- Sound Design Sound Lounge
- Editor Mark Potter
- Director of Photography Evan Prosofsky
- Art Director Oliver Brooks
- Copywriter Mike Richardson
- Executive Creative Director
- Executive Producer Dennis McKinley
- Executive Producer Edward Grann
- Executive Producer Maura Woodward
- Chief Creative Officer Patrick Scissons
- Head of Production Rebecca Davies
- Director Tucker Walsh
- Producer Geoff McLean
- Producer George Marks
- Post Producer Tessa Treanor
- Post Producer Paolo Solarte
- Colourist Mikey Rossiter
- Sound Designer Seth Phillips
- Founder Ari Kuschnir
- Managing Partner Brian Latt
- Managing Partner
- Managing Partner Kate Oppenheim
- Chief Production Officer
- Managing Partner
Electricity is truly captivating, yet demonstrating its power visually can be tricky.
KBS have created an epic experiment to showcase the electrical power of BMW's 530e iPerformance by teasing lightening from a storm.
Helmed by Tucker Walsh, the spot sees a team of researchers in Florida create an ad rooted in art and science to trigger a lightening bolt from the sky to highlight the hybrid capability and power of the new BMW model. It's a pretty convincing way to promote electric energy.
Connections
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- Agency kbs+, New York
- Editing Company Cosmo Street New York
- Production m ss ng p eces
- Sound Design Sound Lounge
- Visual Effects The Mill New York
- Art Director Oliver Brooks
- Chief Creative Officer Patrick Scissons
- Copywriter Mike Richardson
- Director Tucker Walsh
- Editor Mark Potter
- Executive Producer Edward Grann
- Executive Producer Maura Woodward
- Founder Ari Kuschnir
- Producer Geoff McLean
- Sound Designer Seth Philips
- Chief Production Officer Madison Wharton
- Managing Partner Brian Latt
- Managing Partner Kate Oppenheim
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