Life360 and Tile's worst of the worst-case scenarios
In a trio of hilariously dark spots from Alto New York and MJZ's Steve Ayson, everyday scenarios escalate beyond control.
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Credits
powered by
- Agency Alto/New York
- Production Company MJZ/USA
- Director Steve Ayson
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Credits
powered by
- Agency Alto/New York
- Production Company MJZ/USA
- Director Steve Ayson
- Editorial Work Editorial/USA
- Color Company 3/New York
- Post Production/VFX Kevin VFX
- Music Walker
- Brand
- CMO Mike Zeman
- VP of Brand & Creative Jon Troutman
- Senior Creative Director Spencer Hansen
- Chief Creative Officer Hannes Ciatti
- Creative Director Darcie Burrell
- Executive Creative Director Jason Bagley
- Executive Producer Josh Litwhiler
- Producer Adriana Cebada Mora
- DP Hoyte van Hoytema
- Editor Rich Orrick
- Partner/Executive Producer Erica Thompson
- Colorist Tom Poole
- VFX Supervisor Tim Davies
- Sound Designer Dan Flosdorf
- Music Director Sara Matarazzo
- Executive Producer Dottie Scharr
- Senior Producer Samantha Zirin
Credits
powered by
- Agency Alto/New York
- Production Company MJZ/USA
- Director Steve Ayson
- Editorial Work Editorial/USA
- Color Company 3/New York
- Post Production/VFX Kevin VFX
- Music Walker
- Brand
- CMO Mike Zeman
- VP of Brand & Creative Jon Troutman
- Senior Creative Director Spencer Hansen
- Chief Creative Officer Hannes Ciatti
- Creative Director Darcie Burrell
- Executive Creative Director Jason Bagley
- Executive Producer Josh Litwhiler
- Producer Adriana Cebada Mora
- DP Hoyte van Hoytema
- Editor Rich Orrick
- Partner/Executive Producer Erica Thompson
- Colorist Tom Poole
- VFX Supervisor Tim Davies
- Sound Designer Dan Flosdorf
- Music Director Sara Matarazzo
- Executive Producer Dottie Scharr
- Senior Producer Samantha Zirin
Let's face it, most of us could do with a panic button or a tracking device for items/people on a daily basis, but let's hope the scenarios that prompt them are less intense than those featured in this hilarious campaign from Alto New York.
Created to demonstrate the usefulness of Life360 and Tile, the Family-Proof Your Family work takes everyday annoyances and speculates what the worst possible outcome could be; and we're talking arrests for curb-crawling and upending dead bodies.
Led with her spot Coat, in which a youngster takes the loss of a jacket a little too seriously, the trio is completed by two further films: Curfew, where a man chooses the wrong person to ask about his son; and our personal favourite, Coffin, concerning a misunderstanding that leads to mayhem.
Life360 – Coffin
Life360 – Curfew
Directed by MJZ's Steve Ayson, the three executions impressively lean into the darker side of the joke - with one genuinsly climaxing on an old lady's dead body rolling from her coffin. Excellent.
“When most clients say ’We want you to scare us,’ they don’t really mean it," comments Hannes Ciatti, Chief Creative Officer and Founder of Alto. "But as you can see from this campaign, our Life360 clients really meant it!
"They have been as brave as they are smart and a real joy to work with.”
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