THINK!: Pink Kittens
This road safety campaign highlights how much drivers miss when using a mobile phone for just a few seconds with this cool promo-style spot via AMV BBDO and We Are From LA.
Credits
powered by
- Editing Company Stitch
- Sound Design 750mph
- Post Production The Mill London
- Editor Paul O'Reilly
- Director of Photography Rina Yang
- Art Director Jay Phillips
- Copywriter Neil Clarke
- Agency Producer Verity Elvin
- Executive Producer Anna Smith Tenser
- Director We Are From LA
- Producer Emily Rudge
- Creative Director Nicholas Hulley
- Creative Director Nadja Lossgott
- Colourist James Bamford
- Sound Designer Sam Ashwell
- Post Production Producer
- Post Production Producer Simon Bath
Credits
powered by
- Editing Company Stitch
- Sound Design 750mph
- Post Production The Mill London
- Editor Paul O'Reilly
- Director of Photography Rina Yang
- Art Director Jay Phillips
- Copywriter Neil Clarke
- Agency Producer Verity Elvin
- Executive Producer Anna Smith Tenser
- Director We Are From LA
- Producer Emily Rudge
- Creative Director Nicholas Hulley
- Creative Director Nadja Lossgott
- Colourist James Bamford
- Sound Designer Sam Ashwell
- Post Production Producer
- Post Production Producer Simon Bath
Can you spot the pink kitten? is the challenge posed by AMV BBDO in this fresh, fun and ultimately thought-provoking new spot for THINK!, the UK Department of Transport website.
Eshewing the shock tactics of previous campaigns, the film, directed by We Are From LA, dramatically slows down a 2.3 second sequence to highlight just how much you can miss when you use a mobile phone while driving.
As the action unfolds, we see multiple pink kittens within a typical London street scene - but the only one that's important is the cuddly version being held by a little girl crossing the road in front of the distracted driver.
Set to a slowed-down version of Aphex Twin’s Windowlicker, the ad is aimed at young drivers aged 17-24, a third of whom admit to checking their mobile while driving.
The film will run online, in cinemas, and on social media.
Click here for an interview with the directors and the creative team.
Connections
powered by
- Agency AMV BBDO
- Editing Company STITCH
- Post Production The Mill London
- Production Iconoclast UK
- Sound Design 750mph
- Art Director Jay Phillips
- Colourist James Bamford
- Copywriter Neil Clarke
- Creative Director Nadja Lossgott
- Director We Are From LA
- Editor Paul O’Reilly
- Executive Producer Anna Smith Tenser
- Producer Emily Rudge
- Sound Designer Sam Ashwell
- Post Production Producer Simon Bath
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